Tips about Writing a Video Production RFP
You have determined you want an organization video and want to rent a video production firm. Except precisely what you need and the way you need it produced, selecting a production firm is usually a daunting course of. Issuing a request for proposal (RFP) will be one of the best technique of sourcing video production expertise if you’re on the lookout for enter from specialists – some new concepts on how greatest to convey your message. By giving the production firm particulars in key areas you’ll be offering vital data wanted for a significant quote. Listed below are some ideas and required data on your RFP Beijing camera crew:
1. In your RFP give a quick define of the video objective – to generate extra net leads, to teach viewers a few new product or course of, to create pleasure round a brand new product launch, and many others. It will assist the video firm establish your targets and goals.
2. Give an estimate of the size of the video. Keep in mind, much less is extra, notably with net video. Intro firm promo movies are greatest stored 2-3 minutes lengthy. Instructional movies will be longer however at all times have in mind the video ought to be targeted and maintain the viewers’ consideration. If you need your video to cowl two distinct subjects think about creating two separate quick movies. Offering the video size(s) will give the producer data wanted for quoting.
3. Specify the taking pictures location – your workplace or plant or do you require a studio?
4. What’s the required fashion of your video? The video could possibly be a product demo, testimonial interviews, message from the President, product comparisons…element as a lot as you’ll be able to.
5. Who will probably be within the video? Employees members, plant staff, happy prospects, skilled actors?
6. Do you require skilled narration or will firm staff present the dialogue and narration?
7. What’s your timeline? When do you want the completed product?
8. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a mixture of codecs?
9. Do you’ve got a funds in thoughts? This may occasionally sound at first like you’re opening a Pandora’s box, nonetheless, if you happen to envision a video with excessive production high quality however do not give particulars that may lead the producer to this conclusion the producer might quote on a production stage that does not meet your expectations. A method round that is to ask for production worth choices. For instance, with a funds of $2000 (or much less) what are you able to present? What are you able to present for $4000 or $10000?
At all times counsel the way you need the RFP response structured. For the sake of evaluating responses it’s possible you’ll ask the quoted worth acknowledged within the cowl web page. You’ll have an in depth record of knowledge required in a specific order equivalent to:
Cowl Letter, Contact Info, Production Crew, Challenge Production Technique, Work Plan, Related Challenge Expertise, 3 Buyer References, Detailed Quote, DVD Demo Reel
At all times state the RFP deadline and time for responses, how responses should be delivered (exhausting copy, electronic mail or each) and that late responses is not going to be thought-about.
Have you ever seen a video fashion you actually like? If that’s the case, present a hyperlink so the Producer can get a greater concept of what you need.
For bigger initiatives you’ll be able to ask for:
• A Video Remedy. A remedy is an announcement of the challenge exhibiting that the producer understands what you need to obtain together with your video and offers a abstract how the video will probably be created.
• An in depth work plan exhibiting milestones at particular dates that you simply present.
• Gear record. This may occasionally provide help to decide which producer has the higher instruments to do the job. Should you or a member of your RFP staff are usually not acquainted with video/photographic tools this could possibly be meaningless data. Bear in mind many professionals don’t personal all their tools – they lease it to maintain tempo with the most recent and newest out there. You could possibly ask what tools they’d use and the way this is able to add to the general production stage of the challenge.
• Danger Mitigation. Establish the doable areas of danger and what plans will probably be in place to attenuate danger. This might cowl crew alternative in case of sickness, unfavourable climate circumstances and if one thing occurs, ‘what’s Plan B’?
• You possibly can even state your scoring system for responses, for instance 20% for expertise with comparable initiatives, 20% challenge price, 20% buyer references, 20% demo reel, 10% completeness of response, 10% understanding of challenge and high quality of response.
What to search for in a video RFP response? Listed below are key areas that will help you select your ‘most well-liked producer’.
• Did the producer full the response in your required format? If the response is incomplete, didn’t arrive earlier than the deadline or not in your acknowledged format this could converse volumes.
• Has the Producer labored on comparable initiatives? Have they got some data of your organization, services or products? Does it seem they researched your organization earlier than they created a written response – did they do their homework?
• Study their video remedy, technique and work plan. You’re hiring professionals who can deliver you recent concepts. A producers’ artistic expertise is their best asset. How can they apply it to your challenge?
• Try the standard of the DVD demo reels. This could rank excessive in your scoring grid.
An online pattern of a DVD demo reel will be seen right here: http://www.45degreeslatitude.com
Supply: 45 Levels Latitude Digital Filming & Production Co.